Uncommon

Unusual, Uncommon and Unexpected Secrets to

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They will stretch your courage. Th ey will test your expertise. And they will challenge your creativity. There comes a time in every businessperson’s life when common networking practices get overused to the point that they become insufficient.

But how many times have you gained new business, created a great relationship or watched your website hits skyrocket because you did something unusual? Or uncommon? Perhaps even unexpected? Th ese are your ticket to networking success.
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Sell Your Story?
How did you get your start in business? Did you “fall” into your line of work? Perhaps there was an interesting anecdote, epiphany or event that caused the birth of your business. If so, this is called “Your Story.” Now, it’s not your Elevator Speech or your 30 Second Commercial. It’s your story. And it’s a fundamental tool for helping people and potential customers get to know you.

Here’s the key: Write it out. Practice saying it aloud. Make it funny. And tell it to everybody. Not only does this create a memorable presence, but the more you share it with people, the more they will share Your Story with other people. Why? Because people don’t remember things, they remember stories. And after a while, the word about Your Story will spread.

Write as an Expert
Another underused networking tactic is writing articles or tip sheets about hot topics in your industry. You don’t even have to be a freelance writer or a journalist – just a business professional who can effectively convey his or her expertise in the form of a short article. Similar to speaking, writing articles in a publication read by your target market is the perfect way to position you and your company.

Here’s how to get started with this tip: Go to Google, type in your topic of expertise and the word “article.” For example, if you work in phone book advertising, type in “phone book advertising article.” (Be sure to use the quotation marks.) Hundreds of hits will come up. Read through a few dozen of them. Th is will give you an idea of what hot topics other people in your industry are writing articles about. Th en, fi nd out which online databases, magazines, newsletters or websites syndicated the articles you just read. By localizing these sources, you can contact the editors and inquire about article submission guidelines. And if you get the opportunity to publish articles online, you can easily email the article link to other people who would benefit from reading your work.

We hope so!!!
because these Unusual, Uncommon and Unexpected Secrets the only way to Boost Your Business